Privacy Policy

Last updated: August 2025

Emli operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Emli is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or de-identified so that it cannot identify you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by law:

Contact details: name, billing address, shipping address, phone number, and email address.
Financial information: payment card details, financial account numbers, transaction details, payment confirmation.
Account information: username, password, preferences, and settings.
Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.
Order fulfillment information: details necessary for processing and shipping physical products, including courier tracking numbers and delivery status.
Communications: information you provide when contacting customer support or otherwise communicating with us.
Device information: browser, IP address, and device identifiers.
Usage information: interaction with the Services, including navigation history and preferences.

2. Sources of Personal Information

We may collect personal information from:

Directly from you (account creation, orders, communications).
Automatically through the Services (cookies, device data).
From our service providers (e.g., payment processors, printing and shipping partners).
From partners or third parties.

3. QR Code Usage

Some Emli prints include a QR code granting access to digital content. These codes do not collect personal data. If future content access requires personalization or login, we will notify you and request consent.

4. How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, tailor, and improve the Services — including processing payments, fulfilling orders (both digital and physical), arranging shipping, facilitating returns, and creating a personalized shopping experience.
Order fulfillment and delivery — for physical products, your shipping address, phone number, and order details may be shared with printing and logistics providers to produce and deliver your order.
Marketing and advertising — to send promotional content and display personalized ads.
Security and fraud prevention — to authenticate accounts, secure transactions, and detect fraudulent activity.
Customer support — to respond to inquiries and manage ongoing relationships.
Legal compliance — to meet applicable legal and tax obligations.

5. How We Disclose Personal Information

We may disclose your personal information in the following cases:

With Shopify (platform provider).
With printing and shipping partners (e.g., Gelato, Printful, or similar) for the purpose of producing and delivering physical products.
With business and marketing partners to provide advertising and promotional services.
When you consent to the disclosure.
When required by law or to protect our legal rights.
In connection with a business transaction such as a merger, acquisition, or bankruptcy.

6. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify and certain third parties, which may be located outside your country.

Shopify may also use your information to provide enhanced features, including aggregated analytics across merchants. In such cases, Shopify is the data controller. To learn more, please visit the Shopify Consumer Privacy Policy.

7. Security and Retention of Your Information

We implement reasonable technical and organizational measures to protect your information. However, no system is completely secure, and we cannot guarantee “perfect security.”

We retain your personal information for as long as necessary to:

fulfill your order and provide services,
comply with legal obligations (including tax record-keeping), and
resolve disputes or enforce agreements.

For physical product orders, shipping-related data may be retained for up to 10 years as required by accounting and legal standards.

8. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, such as:

Access / Know
Delete
Correct
Portability
Object or restrict processing
Withdraw consent

You may also manage marketing preferences at any time via unsubscribe links in our emails.

Requests to exercise your rights can be made by contacting us at info@emlidigital.com.

9. Children’s Data

The Services are not intended for use by children under the age of majority in your jurisdiction. We do not knowingly collect personal data from children under 16.

10. International Transfers

We may transfer your personal information outside your country of residence. If we transfer your data from the EEA or UK, we rely on recognized legal transfer mechanisms, such as the European Commission’s Standard Contractual Clauses.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect the introduction of new product categories such as physical prints. Updates will be posted on this page with a revised “Last updated” date.